Construction Marketing & PR | Ridgemount PR
  • account executive job

    We’re hiring!

    We have a great opportunity for a social media enthusiast to join our dynamic, friendly, successful and growing team working on our range of B2B clients based in our lovely contemporary offices in SW London.

    You are an enthusiastic and confident person who enjoys all things digital. We’re looking for a Digital Account Executive: this role will offer you responsibility, support and training, leading to excellent promotion prospects and reward.

    Click here to read more.

  • Introducing Ridgemount PR

    Ridgemount is a team of story-tellers. Our job is to ensure your organisation is being talked about by the right people in the right places in the most positive way possible.

    We believe that the starting point for a PR campaign is to write great content. Stories that are engaging, compelling and positive. Once we have the stories, then we can share them.

    We offer the following services either as stand-alone projects or as part of an integrated marketing programme:

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    #about us
  • Agency of the Year

    December's Agency of the Year trophy at the Construction Marketing Awards rounded off an amazing year for Ridgemount.

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  • "Either write something worth reading or do something worth writing."

    Benjamin Franklin

    George Green

    Journalist and Property Guru

    #the team
     
  • "Do not take life too seriously. You will never get out of it alive."

    Elbert Hubbard

    Kate Sugarman

    Social media geek, copywriter and office IT doctor

    #the team
  • Ridgemount PR Values

    We run effective and thought provoking public relations campaigns in the UK construction industry and beyond.

    For over twenty years Ridgemount Public Relations has built its success on consistent core values.

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    #about us
  • Realtime reporting

    When luxury ceramics client Porcelanosa asked us to organise a press trip to the launch of its latest collections, lifestyle bloggers were in our sights.


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    #case study
  • "To the optimist, the glass is half full. To the pessimist, the glass is half empty. To the engineer, the glass is twice as big as it needs to be."

    Unknown

    Andy Pearson

    The Technical Person

    #the team
     
  • What makes an excellent PR person? 

    We think it’s about curiosity.  We want to know how things work, what makes people buy them and what are the issues that surround those choices.

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  • Reasons to be cheerful - even after Brexit

    The Brexit result was a shock to those of us living in the London bubble. But we're here now and the future looks, well, OK.

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    #blog
  • Social media

    Social media can raise your profile, generate sales, broadcast your messages to your potential customers. Or it can waste an enormous amount of time.

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  • Content marketing   

    Content is Ridgemount’s speciality. We are all writers. Our core skill is the production of engaging, informative content.

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  • Building effective media strategies

    PR in the building industry traditionally meant coverage in the trade press. We’ve been getting our clients regularly featured in the leading trade media for over twenty years.

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  • People who live in small houses....

    The UK builds some of the smallest homes in the world. Is this the most sustainable way to build, or is the impact on quality of life just too negative. Our technical writer Andy Pearson gives a personal view.

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  • A newcomers view of training and Ridgemount

    For me, a huge draw to working at Ridgemount when I joined back in September was the potential to be funded by the company through relevant courses that would help me to do my job better.

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  • Property PR - top tips on how to get started

    You've already got a dedicated sales team and a talented marketing department, why introduce another tool?

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    #blog
  • A tipping point for self-build?

    Could the range of recent measures designed to encourage custom building help shift the sector towards the Government's 20k per year target?

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  • Legal and General puts its faith in return on property

    British insurance giant Legal and General's recent announcements of increasing interest in UK property reflect a faith in the long-term returns to be made from housing.

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  • Using bloggers. It's a no brainer!

    Although a PR role should cover all sorts of media relations, the most attention goes to journalists. However, bloggers have found their way to the eyes and ears of customers at a scale that should put them on a PR pro's high priority list! These digital influencers can create an abundance of brand awareness in an instant, which is something that traditional print media just cannot match.

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  • Advertising and PR can you tell the difference?

    MD Anna Hern has spoken on the changing nature of marketing disciplines at recent industry events.Here is a summary of the argument.

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  • Breaking up is hard to do

    Even the most secure, long-lasting agency/client relationships can break down. Why? These are my top ten reasons. Some you can avoid, some just happen.

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  • The end of free content?

    We've all got used to a model where information - and particularly news - is free.But nothing is really free and the rise of adblockers threatens the delivery of independent journalism.Should we be worried?

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    #blog
  • 5 Top tips for brilliant blogging

    Having a blog is one of the best ways to promote your business and getting it right has a multitude of benefits such as increased web traffic and establishing yourself as an authority in your field. Here are our top tips for effective blogging

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  • Farewell Building Products

    Yesterday's announcement of the closure of Building Products magazine is just the latest in a steady decline of print journals. What does this mean for manufacturers' promotion?

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  • Our digital marketing package

    We offer a one-off digital marketing project package either to review and refresh what you're doing, or to get you started.

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  • Marketing by numbers and the death of advertising

    The explosion of digital marketing and the measurement tools that come with it bring huge amounts of information. But does that measurement tell the whole story?

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  • Facebook algorithms

    Facebook algorithms determine what content gets seen and what doesn't. Understanding the impact of how they work is vital to effective use of the channel - and they change regularly, so keeping up is a challenge.

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  • Should this be the end for glass facades?

    Planning approval for the new Pinnacle building design seems to fly in the face of guidelines on resilient building design.Our technical writer outlines the flaw with glass facades.

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  • Copyright - a guide to the essentials

    It can be a difficult moment when we tell a client we can't provide copies of press coverage. Copyright can be complicated - here's a quick guide.

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  • Facebook Marketing

    Online communications has been taking over from print media for some time now and it is more important than ever for marketers and PR professionals to be on the ball.

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  • What Lies Beneath

    After an afternoon spent revelling in dust and dirt twenty metres below the Capital, PR and construction journalist Andy Pearson is reminded why the industry is so exciting to work for and to write about.



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  • Journalism v PR what's the difference?

    If content creation is the cornerstone of any PR campaign shouldn't all PR agencies be stuffed with journalists? Not necessarily. The disciplines are complementary but not the same and the two groups often do not see eye-to-eye.

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  • Can the apprenticeships target help construction?

    With a consensus that construction sector growth is put at risk by a shortage of skilled construction workers, is the Government's much-promoted 3 million apprenticeship target likely to help? Not according to the chief inspector of schools.

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    #blog
  • Kate graduates again

    Kate Sugarman, our social media expert, has recently emerged from six months of studying Digital Marketing as a Squared Online Graduate

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  • To show or not to show

    We go to a LOT of exhibitions and trade shows. Some good, some disappointing and all taking a large chunk of marketing budget. Here's a nine- point guide on how your PR team can help you make the most of being there.

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  • Ridgemount's four CMA shortlists

    Ridgemount's content marketing programme for long-time client Redland has been shortlisted in the Construction Marketing Awards: shortlist positions for Mitch Hyde (Emerging Talent) and Ridgemount in both PR Agency and Agency of the year complete a bumper crop for 2015.

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  • Print v online - new construction sector research

    Newly published research on what construction industry professionals read is good news for trees: highlighting the growing importance of digital media as a source of both news and technical information - but what channels?

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  • Do we need 240k houses a year?

    In a recent interview Dame Kate Barker put that target figure into context. What is it meant to achieve? And could it be delivered?

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  • Construction is growing

    Construction enjoyed its ninth consecutive quarter of growth in the second quarter of this year, but skills shortages remain a serious concern. That is the key finding of the Construction Products Association's latest Construction Trade Survey.

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    #blog
  • How do we create a better built environment?

    Two parliamentary committees are looking for answers

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  • Small can be beautiful

    It's not easy being a small player in a housebuilding sector dominated by giants, but new initiatives are helping the SME.

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  • When technology gets in the way of relationships

    I see my job as very much being all about forming relationships. This is my take on why face to face, or at least voice to voice, is better than IP address to IP address when it comes to relationship building.


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  • Using Facebook to target SME builders

    We started a Facebook page for aircrete manufacturer H+H with a view to contacting smaller building contractors. Its recent success is a text-book example of how Facebook can work.


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  • When only a book will do

    As a group of copywriters, it is hardly surprising that we all harbour a secret ambition to write a book.

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  • Putting the drama into lighting

    The Society of Light and Lighting wanted to promote its expertise to the general population who tend to take lighting for granted.


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  • When a press trip is the perfect answer

    Sometimes you just need to show people how something works. A recent press trip for new Ridgemount client Serge Ferrari proves just how effective that traditional technique can be.

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  • The magic word in marketing

    Our beanie hats promotion for aircrete block manufacturer H+H is a great demonstration of how effective a truly integrated campaign can be.


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  • If it's audience you're looking for

    BASF

    Our highest audience reach of 2015 was achieved for the SOLCER house. Massive media interest resulting from a classic press relations campaign.  

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    #case study
  • 2015 MBOY Awards

    Our take on this year's successful Master Builder of the Year Awards, the 12th of its name.

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  • Living the moment

    Sometimes what is called for is an event with real impact. We've been involved with a few of those for Prysmian.

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    #case study
  • Integrating social space

    Our social media programme for H+H demonstrates how an integrated campaign should work.

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    #case study
  • Building brand awareness - Gas Safe Register

    We knew from working on the launch of Gas Safe Register in 2009 that we needed a hard-hitting PR campaign to reach the 22 million UK homes with gas.

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    #case study
  • Federation of Master Builders

    11 award ceremonies promoted for the FMB. Roll on number 12!

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  • "One day your life will flash before your eyes. Make sure it’s worth watching."

    Gerard Way

    Mitch Hyde

    Journalist with muddy boots

    #the team
  • "Woof."

    Poppy

    Office therapist

    #the team
  • "Always make sure that your words are better than silence."

    Japanese proverb, unknown

    Aaron Stennett

    Writer, researcher, reporter

    #the team
  • "Expect the best, plan for the worst and prepare to be surprised."

    Vanessa MacCallum

    Possibly the coolest woman alive

    #the team
  • "A problem well stated is a problem half solved."

    Charles Kettering

    Anna Hern

    Strategy and Argument

    #the team
  • "If you reveal your secrets to the wind, you should not blame the wind for revealing them to the trees."

    Alison Palmer

    Tenacious Contact Maker

    #the team
  • "No one gets remembered for the things they didn’t do."

    Frank Turner

    Harriet Linnell

    Writer, Researcher, Persuader

    #the team
  • "Ouch!"

    Sir Isaac Newton

    Richard Pascoe

    Creative Consultant

    #the team

contact us

Talking costs nothing, so contact us to start a conversation - you never know where it could lead.

The Studio, Unit 2
1 Pooley Drive
London, SW14 8LU

Tel: 020 8392 0500