Awards season – sooo much more fun when you win
We are delighted that our client Prysmian has won the Strategic Planning and Management category of the 2018 Construction Marketing Awards.
The Why Prysmian? campaign was a great project to work on: a year-long programme of activity including video, press relations, advertising, content marketing and, in a radical first for Prysmian, extensive use of social media.
From our perspective one of the most rewarding aspects of this campaign was the research that allowed us to set meaningful targets and then demonstrate that the campaign was effective in influencing a hard-to-reach audience of electrical contractors.
Why Prysmian? also won the Business Communications Campaign category in the International Building Press Awards earlier in the year, with both occasions proving that awards ceremonies are just so much more fun when you win!
Read more about this campaign here.