Using Facebook for Business has become increasingly popular over the last few years and as the digital revolution continues to grow, so too does the number of businesses fighting to be heard. Facebook don't exactly make it easy and sometimes understanding exactly what it takes to be successful on the platform can seem impossible; particularly when it comes to the ever changing algorithms Facebook use to determine what content makes it into people's timelines and what doesn't.
The internet is crawling with information and blogs focused on helping people set up the 'perfect social campaign', however some companies are still unable to see the value of using platforms such as Facebook as a marketing tool.
Some of the most common objections are:
People don't use Facebook for work
People are on Facebook all day every day and the distinction between work and home is becoming less easy to define. If you are advertising your products and services, as long as you get the targeting right, people will see it and they will be influenced by it.
Advertising on Facebook is only for the bigger and more popular brands
It is true that the bigger brands have a natural following and they can become an overnight success with very little effort. That doesn't mean that you can't find your niche. Facebook allows you to connect with your specific audience, meaning that you aren't wasting time and effort marketing to people who were never going to be interested.
I never click on web ads - how can they possibly work?
The amount of sponsored advertising that appears in newsfeeds is changing consumer behaviour in a lot of ways. They are subtly influencing people to buy one product over another and that's without even clicking through.
Facebook has become one of the most powerful tools in advertising since its inception in 2004 and there are many benefits to incorporating it into your marketing strategy. With the decline in paper publications, it is fast becoming a must have rather than a 'we'll think about it sometime in the distant future'.