Brett Landscaping: Making a Difference
In the case of paving company Brett, it’s a personality thing. Brett’s customers love their customer service, accurate on-time delivery and willingness to go the extra mile. So, in a market where price so often rules the day, we agreed on a strategy to focus on that appealing personality.
Enter Leo: we introduced an engaging, enthusiastic, supportive collie to the campaign. We included him in a new, high-impact advertising campaign and asked him to become closely involved in the expanding social media programme – before long, Leo’s Friday tips became one of the most popular features of an impactful Facebook feed while the “behind the scenes” time lapse videos of Leo’s photo shoots also proved a hit.
With the campaign focusing on Brett’s personality, we encouraged individual experts to stand up and be counted, by-lining features in the trade press, owning their areas of expertise on our LinkedIn programme and even starring in our incredibly cost-effective video series.
The Brett campaign is a great example of integrated marketing – spreading a consistent message across various activities, channels and executions. Look out for Leo: he does live celebrity engagements too!
We were delighted that this campaign achieved recognition in the Construction Marketing Awards 2017, receiving a Highly Commended award in the Best Big Budget Campaign category. Thank you Leo!