The Good the Bad and the Downright Disastrous Facebook Live

It's no secret that Facebook has taken over the world. It's given people the opportunity to broadcast everything about their lives, from the dietary requirements of a devout vegan to excessive gym habits of the roid-raged, tank-top abusing, muscle men.

This is the 'over sharer' and we all know at least one. Whose posts clog up your news feed with commentary about their on-and-off relationships and whose opinions are misplaced as much as they are misspelt.

The latest of Facebook's increasingly helpful channels for over-sharing is its Live function and, as with most things, there are those who do it well, and those who don't.

We recently tested the use of Facebook Live at the Offsite Construction Show in London, capturing a live feed of a spray plaster demonstration for Knauf. With very little effort and absolutely no promotion, our video (within a few hours) had received more than 600 views and reached 1200 people, proof that it can be an effective tool to reach a wider audience if used correctly. Sadly, that's not always the case.
The Good
Whether this says more about me or the world we live in I'll let you be the judge but I recently watched a live feed of six snails racing. Before you evaluate my state of mind just know that I wasn't the only one, in fact I was joined by around 500,000 others watching live.

The purpose, if you care to call it that, was to determine the winner of the English Premier League - if run by snails. Each snail, designated a top English side, sat almost motionless for 40 minutes before Tottenham (spurred on by a lettuce leaf) won the 'race'. This video, shared by 2,531 people, has now been viewed more than two million times, received 19K comments and 33K likes.

Responsible for the Live stream, TheSPORTbible, managed to hold the attention of hundreds of thousands of people, not an easy feat considering the average attention span of a human, thanks to the mobile revolution, is now shorter than a goldfish.

In fact TheSPORTbible do it so well that it now accrues more than 900 million video views a month across its range of content. Here is another golden moment from them.

The Bad

This typically happens when people are experimenting with technology that exceeds their technical and creative capacity.There are numerous examples of bad quality live feeds on Facebook and it's up to you to if you troll the internet looking for more.

Some Facebook Live users simply miss the mark.Gawker, a famous American blog, attempted its own live stream and delivered its viewers with the mundane look at one of its editor's computer screens. As the clip progresses the editor explains what he is reading and why he has each tab open on his web browser.

While the clip received several thousand views, it didn't go down very well with its audience and is now regarded as one of the worst examples of Facebook Live use.

The Downright Disastrous

And now the ugly, this is over-sharing at its absolute worst. While I'm not posting a link to the actual video, I'm sure those of you interested can find it for yourselves.

In America, a father-to-be accidentally live streams his wife giving birth to their son. Again, the clip attracted the attention of thousands and within days the video had been viewed more than 200,000 times.Appropriate for Facebook? I guess it's down to the individual viewer to determine what's acceptable and what is not. Personally, I'm with the latter.