Building effective media strategies

PR in the building industry traditionally meant coverage in the trade press. We’ve been getting our clients regularly featured in the leading trade media for over twenty years.

Building an effective media strategy, however, is about more than column centimetres: it’s about selecting the right outlets to reach your target audience and writing the copy that’s right for that outlet.

And that’s a constantly shifting target as publications rise and fall and new digital platforms emerge all the time. What’s most influential? What message works in which platform?

Our job is to keep pace with the changing media routes in both traditional and new media to build cost-effective media strategies with demonstrable results. Our little black book is bulging with contacts in the construction media and we like to share.