Episode 1: Independence, Trust and Modern Media
In our first ever Ridgemount podcast, we look back at the key moments from our Q&A event - Independence, Trust and Modern Media.
Marketing budgets are tight and the lure of social media content, delivering huge number of web visitors, can be very seductive. But in an online world – who do your customers trust?
Chaired by Anna Hern of Ridgemount PR, this panel discussion is designed to debate the whole issue of journalism within the construction sector. Do we still need the trade journals? What do they offer? Or can we do everything ourselves using our own content and online distribution?
It is a fundamental question when it comes to allocating precious budget, and our speakers are well positioned to discuss what the future holds for the journals and what other options are available for modern marketers.
Well timed to inform marketing plans for 2019, this is a great opportunity to debate the subject. Our panel of speakers are all very well qualified to argue their case, but the Question-Time format of the event invites everyone to contribute their experience and we expect to find a range of passionately held views being debated throughout what promises to be a lively evening.
Martin Hilditch - Managing Editor of Inside Housing
Jonathan Stock - Publishing Director of Architecture Today
Lee Wilcox - Co-Founder and CEO of On The Tools
Antony Slumbers - Founder of Estates Today