They laughed when I said I was going to be a comedian. Well, they're not laughing now.

Bob Monkhouse

Sam Hiner

Journalist, Strategic marketer, Ace researcher

Sam Hiner saw the light early and joined the PR industry immediately after completing his journalism degree.

A background in the agricultural chemical and packaging industries gave Sam a really good grounding in B2B promotion which is being turned to excellent account in the world of building and architecture.

Great copywriting allied to a suspiciously technical enthusiasm for digital and social media is an excellent combination for the integrated campaigns he is responsible for.

Sam doesn’t really recognise boundaries: ask him to do something and he’ll find a way to get a result – from researching the market for low formaldehyde products in Russia to selling obscure architectural concepts into the national press. Don’t expect a one-word response, you will get a detailed answer (and I mean detailed).

Taking up the Ridgemount cycle-to-work scheme offer with alacrity, Sam is now the only member of the Ridgemount cycling crew to sport full Lycra. Head to toe.

  • Pet hate

    Grown adults on push along scooters

  • Passionate about

    Playing and watching rugby, and attempting to channel my inner Bradley-Wiggins - it's a work in progress...

  • Favourite PR campaign

    Xbox's survival board

  • Most annoying habit

    Over affection for the exclamation mark.